What's your biggest revenue opportunity right now?
Strong technical businesses rarely lack effort. What is usually missing is a clear view of where revenue slips through. Answer a few questions and we'll identify where your biggest opportunity is hiding, without adding headcount or spending more on marketing.
Most owners focus on finding more leads. Yet the biggest gains usually come from small improvements across four key areas:
Generate More Leads
Convert More Opportunities
Increase Transaction Value
Win More Repeat Business
When these areas improve together, even slightly, the impact on revenue can be significant.
This diagnostic shows you where your biggest opportunity sits, and estimates its potential impact on your growth.
Tell us about your business to unlock your live revenue gap — it updates with every answer you give.
Step 1 of 7 · Your Business Today
Which best describes your business today?
This helps us tailor the questions and recommendations that follow. There's no wrong answer — most businesses we work with start out reactive.
Please select one option to continue.
Step 2 of 7 · Baseline Numbers
Let's start with where things stand today
These numbers set the baseline. Round figures are fine — accuracy of insight matters more than precision.
£
%
£
Enter 1 if most customers are one-off / single-project.
days
Used to size what's realistically achievable in the next 90 days, not the full annual gap.
Step 3 of 7 · Lead Generation
How consistently is pipeline being built?
This lever looks at whether leads and opportunities are being progressed consistently, or leaking out the side.
Step 4 of 7 · Growth Capacity & Database
How much of your time actually goes into growth?
Most privately owned businesses spend far more time maintaining than growing. This sizes that gap — and what's already sitting untapped in your network.
40% sales-related / 60% running the business
Mostly running the businessMostly sales-related
30% actual selling / 70% supporting activity
Mostly supporting activityMostly actual selling
≈ 12% of your total working time goes to actual selling.
Past customers, prospects, referral partners, your list — a rough estimate is fine. This sizes how much upside sits in your Repeat Value lever below — it isn't a separate figure of its own.
This feeds your Repeat Value lever below, alongside how often customers come back.
Step 5 of 7 · Sales Conversion
How predictable is your conversion process?
This lever looks at whether the commercial function relies on documented process, or on individual heroics.
Step 6 of 7 · Transaction Value & Repeat Business
How much value is left on the table per customer?
This lever looks at pricing confidence, upsell discipline, and how deliberately repeat business is engineered.
Where should we send your results?
Your full breakdown appears on the next screen. Andy Ashton will also get a copy, so he can talk you through it if it would help.
Please add your name, a valid work email and your company.
We will use your details to follow up on your results. You can opt out at any time.
YOUR RESULTS
Here's where your revenue is being held back
This is an illustrative estimate based on what you've told us — a starting point for a conversation, not a guarantee.
Current Revenue
£0
Realistic 12-Month Opportunity
£0
Target Annual Revenue
£0
90-Day Potential Impact
£0
Potential over 2–3 years
£0
The 12-month figure assumes you close around 40% of the gaps we can see in the first year. This figure is the value of closing all of them, which usually takes two to three years of steady work. It’s based on the targets you set, so it isn’t a ceiling: many businesses go further.
Your Four Profit Levers: Your Targets
The improvement you set on each lever, and what it means for your numbers.
Your Priority Actions
Ready to close this gap?
Book a free 30-minute Clarity Call with Synergy Growth Solutions. We'll walk through your results and pinpoint which lever will move revenue fastest for your business.
This diagnostic produces an illustrative estimate based on the figures and self-assessment you provide. It is intended to highlight areas of opportunity and does not constitute financial, business or investment advice, and is not a guarantee of any specific outcome. For a tailored assessment of your commercial function, book a Clarity Call above.
